As snowboarding reaches a new peak in the mountain range that is popularity, we find ourselves in a position to buy into giant, name brand, super-companies (like Nike, and The North Face) swooping in from their sky scrappers to sell you the newest best thing since sliced bread; or, we can stick with companies that actually have been with snowboarding from an early time. Companies like Ride, and even Burton were with snowboarding before the dollar signs started to appear. Even companies like Arbor and Airblaster actually promote having responsible fun and actually promote something other than themselves (Arbor promoting eco responsible snowboard manufacturing and Airblaster promoting having fun and being goofy, not just looking like everyone else)
Granted super-companies like Nike can dump a ton of money into the development of just one boot thus pushing the limit as to what a snowboard boot could be. North Face can make a killer jacket with the years of outerwear manufacturing experience. BUT, is it really worth choking out the companies that were here from the start?